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Article
Publication date: 9 June 2023

Osni Cristiano Reisch, Josiane Lima, Thiago Coelho Soares, Alessandra Yula Tutida, Gisele Mazon, Maurício Andrade de Lima, Carlos Rogério Montenegro de Lima, Ana Regina Aguiar Dutra and José Baltazar Salgueirinho Osório de Andrade Guerra

This study aims to analyze the alignment between sustainable performance and sustainability planning in higher education, proposing a strategic map that integrates planning with…

Abstract

Purpose

This study aims to analyze the alignment between sustainable performance and sustainability planning in higher education, proposing a strategic map that integrates planning with the implementation of performance actions and sustainable performance on campuses.

Design/methodology/approach

The literature review development addresses sustainability in higher education institutions (HEIs). Data collection took place in two ways, documentary, through the analysis of documents and through an open interview, guided by a script with 13 questions. For data interpretation, the content analysis technique was applied.

Findings

To achieve the objective of this work, this study proposed a sustainable performance strategic map for better management of the university’s green strategies, based on three dimensions: internal processes, educational and sustainable performance.

Originality/value

This study’s main contribution was to propose a sustainable performance strategic map as a strategic management system aimed at HEIs to accelerate the promotion of sustainability in these organizations.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

Keywords

Abstract

Purpose

Sustainability is understood as a complex and integrating area, involving the most diverse areas and fields of knowledge. Because of the innumerable socio-environmental challenges in the current scenario, a sustainable development that finds the necessary changes and advances for communities, industry and the various stakeholders involved is required. In this process of promoting sustainable development, universities stand out for being institutions capable of taking an analytical and questioning look at the directions of the society in which they are inserted and not just helping them to pursue them, serving as a model and living laboratory for the implementation of greener practices in cities. One of the actions that contributes to the consolidation process of a more sustainable university and the development of the green campus is the use of green marketing, understood as a set of all the practices that involve conventional marketing, focused on the search to reduce the negative impact or promote positive effects on the relationship between the institution and the environment. This paper aims, based on the balanced scorecard (BSC), to propose a strategic management tool as support for green marketing strategies, thus promoting, more quickly, the promotion of sustainable development in higher education institutions (HEIs).

Design/methodology/approach

Four universities were chosen, from the literature, in terms of best practices for sustainable development, where the main dimensions used by green marketing were mapped. Based on them, the BSC structure was adapted to enhance its strategies.

Findings

To achieve the objective of this work, this paper proposed an adaptation of the original BSC for better management of green marketing strategies for universities, based on four dimensions: community members, university members, product and strategy.

Originality/value

The main contribution of this paper is to propose a BSC as a strategic management system focused on the green marketing of universities to accelerate the promotion of sustainable development in HEIs.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 14 April 2020

Carlos Rogério Montenegro de Lima, Thiago Coelho Soares, Maurício Andrade de Lima, Manoela Oliveira Veras and José Baltazar Salgueirinho Osório de Andrade Andrade Guerra

The purpose of this paper is to report a literature review on sustainability funding in higher education and an analysis of the theoretical influence on academic research. The…

1099

Abstract

Purpose

The purpose of this paper is to report a literature review on sustainability funding in higher education and an analysis of the theoretical influence on academic research. The theoretical contribution and the most influential authors were examined to better understand the intellectual structure that links the theories and authors that have researched this topic. This study not only allows comprehension of the current research scenario but also, based on the gaps identified, provides guidelines for future studies on sustainability in higher education.

Design/methodology/approach

Citations and co-citations were analyzed in a sample of 745 papers, published between 1994 and 2018 in international journals, found in the Web of Science database on the topic of sustainability in higher education. Using the co-citations map, multidimensional scaling (MDS) and exploratory factor analysis (EFA), the conceptual and theoretical relations in these studies were identified.

Findings

It was possible to identify five clusters of the topics investigated, namely, sustainability competences; campus greening; co-creation and transfer of knowledge; sustainability science; and sustainability in university courses and curricula. A considerable number of studies were found in the areas of sustainability competencies and campus greening that focus on sustainability aspects. The clusters co-creation and transfer of knowledge, and sustainability science are related to the management of sustainability in higher education. The sustainability in university courses and curricula cluster focuses on actions within the scope of the courses and academic training.

Research limitations/implications

Although there are limitations related to the choice of a single database (Web of Science), as the study was limited to 745 papers, the analysis of the citations and co-citations provides important information on the study of sustainability in high education. The results are also limited to the presentation of the data grouped according to the factors extracted in the period analyzed, as it is not the objective of this study to examine in depth the characteristics of each of the 745 papers and their relationship with the theoretical dimensions identified.

Originality/value

This paper is original, as it identifies by applying MDS and EFA to scientific papers, the topic of sustainability in higher education and the clusters that constitute this field of study. The main contribution of this research is the finding that, although there are five different theoretical dimensions of sustainable financing, they are not treated separately. This study also contributes to increasing the knowledge on the main topics, concepts and relations, which can guide future research.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 3
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 20 October 2020

Gisele Mazon, João Marcelo Pereira Ribeiro, Carlos Rogerio Montenegro de Lima, Brenda Caroline Geraldo Castro and José Baltazar Salgueirinho Osório de Andrade Guerra

This paper aims to analyze the sustainability approach within higher education institutions. Universities, as institutions of knowledge, play an important and strategic role in…

1252

Abstract

Purpose

This paper aims to analyze the sustainability approach within higher education institutions. Universities, as institutions of knowledge, play an important and strategic role in maximizing social and economic benefits in a hands-on way. However, some studies on sustainable development and HEIs reveal a distancing between students and the application of sustainable initiatives in universities. This fact differs from the premises of the Talloires Declaration, which points to students as a community and as global leaders and ambassadors for sustainability.

Design/methodology/approach

This paper mapped the approaches, present in the literature, used to develop sustainable campuses and in particular the apparent dichotomy between the changes indicated as top-down or bottom-up in HEIs. To that end, scientific articles focused on sustainable actions in HEIs were analyzed to identify implementation approaches for sustainable development and student involvement in the process.

Findings

Results have shown that sustainability promotion models in universities generally occur in a top-down manner, where students are receptors and not sources of development for sustainable policies in universities. Thus, the authors highlight the importance of students becoming central players in sustainable initiatives.

Originality/value

The article becomes original when it identifies the dichotomy between top-down and bottom-up approaches. It does so through multidimensional scaling and exploratory factorial analysis in scientific articles on the topic Sustainability Funding in Higher Education. These findings show that, unlike what is discussed in the literature, sustainability promotion in universities generally occurs in a top-down manner, where students are receptors and not active agents in promoting sustainability. In response to this, the authors discussed the importance of the bottom-up approach, where they are key players.

Details

International Journal of Sustainability in Higher Education, vol. 21 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

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